Nutraceutical labels must negotiate a fine line between grabbing the attention of the buying public, and communicating dosage directions, legal guidelines, contraindications and side effects. Consumers in trusting their health to the information provided on these labels will (in return) be loyal to products and brands they deem as trustworthy. An effective label will tell the brand’s story whilst utilising appropriate design techniques to ensure the product is also taken seriously.
Read MoreGamification (in its present form) has only been in the public psyche for around five years. In simple terms, it refers to the process of taking design elements and principles from games and gaming and applying these to non-game applications or contexts. Gamification can be used as a powerful marketing tool in the label business.
Read MoreThere are many variables that dictate the printing method. These include the type of labels; the length/size of the print run; the lead-time; the finished artwork and the available budget. Generally, two main printing processes are bandied about in the industry, Lithographic (Offset) and Digital Label Printing and historically both have their pros and cons.
Read MoreJust like so many things in life, first appearances and immediate attraction really do matter. On the supermarket shelf, your packaging should not only reflect high quality label printing, but must speak directly to your customer.
Read MoreWhilst attention-grabbing product labels may be your number one priority, the money spent on spectacular design and print counts for nothing if the label falls off after five minutes! That’s why, before confirming your print-run, it’s essential to consider the environmental conditions to which your labels will be exposed.
Read MoreWe have all received personalised prints in the mail, utilising Variable Data Printing (VDP), however, Next Labels takes traditional customisation to the next-level by employing a single base (seed) file to create hundreds, thousands and even millions of unique graphics.
Read MoreWhether you’re a smaller boutique brewer or a larger independent operation, persuading the punters to taste and buy your beer is never easy. Like it or not, success is also based largely on first appearances.
Read MoreIt wasn’t long ago that personalisation of printed beverage labels were considered a gimmick. In today’s market its almost a necessity.
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