Personalisation and Label Printing

It wasn’t long ago that personalisation of printed beverage labels were considered a gimmick. In today’s market its almost a necessity.

Connecting with the Now

It is estimated by 2020, 40 percent of our population will be Millennials and Gen Z.

Both these generations have identified they are looking for a personal connection with a brand. This may be as simple as a millennials connecting with a brands environmental initiatives. It’s also an opportunity for marketers change their packaging strategy to drive new revenue channels.

Personalised Labels for Coca-Cola

Personalised label printing for brands

Beverage marketers can take advantage of this shift in mindset by partnering with a specialist label printing companies to create unique solutions. What Coca-Cola has done and achieved with their ‘Share a Coke’ campaign is a great example.

Coca-Cola swapped their brand name and replaced it with the most popular names. The campaign encouraged people to not only collect their own namesake but to also share a moment with a friend whose name appears on the bottle.

This become one of their most successful campaigns. The original campaign resulted in over a billion social media impressions and sold more than 150 million personalised bottles. Coca-Cola has continued to repeat and roll out similar campaigns throughout the world.

A remarkable feat considering the audience being targeted are generally more averse to high sugar content beverages.

Personalised Label Printing for Small Businesses

Many small businesses wrongly assume custom label printing like these is for big businesses only. Small beverage manufacturers such as craft beer brewers already utilise print technology allowing them to have custom label printing.

We have developed label solutions for businesses of all sizes that their customers can connect with. Our solutions for craft beer label printing in particular can give your business an edge in a crowded marketplace.

About Next Labels

We are a leading supplier of digital label printing based in Sydney, Australia. Our ethos is to create solutions by understanding the needs of our customers and their customers.

You can email us on hello@nextlabels.com.au or call us on (02) 9160 4511