Craft Beer Label Printing

Getting Crafty with Beer Label Printing

Whether you’re a smaller boutique brewer or a larger independent operation, persuading the punters to taste and buy your beer is never easy. Like it or not, success is also based largely on first appearances. Never has it been more essential to combine the methodologies surrounding hops and fermentation with branding strategies including powerful craft beer labels.

Craft beer brewing is now a business linchpin, no longer simply the realm of the part-time hipster brewer. According to the 2019 Craft Beer Survey, it is now the only component of the Australian Beer Market which is in continuous growth. Serious outfits not only need to differentiate themselves from the big beer brands, but also from the multitudes of other hopeful indie brewers vying for attention in the marketplace.

A Golden Hopportunity

Effective branding utilising clever and distinctive labelling can really impress and cement your beer in the minds of the buying public. Craft beer labels need to encapsulate the unique essence of the beer inside, with the name, fonts, imagery, colour and shape of the label combining to create something immediately recognisable and ultimately iconic.

Digital Printing means that shorter runs (as few as 100 labels) and customisation is entirely within the grasp of the smaller producer.

This is good news as craft beer drinkers are increasingly embracing regular releases of limited-edition beers, as brewers strive to showcase their talent and versatility with ever-increasing product ranges.

On Tap

At Next Labels our cutting-edge HP Indigo 6900 Press utilises a 7-Colour Process to achieve accurate colour matching and vibrant results. The ability to print Metallic Inks and the option to use Silver Polypropylene (PP), opens the door to unlimited opportunities. Bring along you own craft beer label design, or work with one of our designers to create your artwork from scratch.

With traditional printing methods often requiring many weeks, it’s reassuring to know that at Next Labels, we can turnaround a print run in as little as 3 days!

You can learn more about craft beer label printing by clicking here.

Email us at hello@nextlabels.com.au or call us on (02) 8622 5500.