Don't be so Neutral - Let your Nutraceutical Labels Speak Volumes

Generating a healthy interest with ‘killer’ labels

If you haven’t got your health, you haven’t got anything! How true is this statement in the current climate? We are consistently bombarded by over-the-counter products that claim countless health benefits and that (without effective packaging and labelling) are becoming increasingly difficult to identify as the genuine article in an already overcrowded and competitive marketplace. The term ‘nutraceutical’ a combination of ‘nutrition’ and ‘pharmaceutical’ was coined in the late 1980’s as an umbrella title to best describe foods, beverages and supplements that may provide medicinal or health benefits to consumers. Powerful nutraceutical labels must perform a dual purpose – to entice and to educate.

Striking that balance – promotion and product information

In this niche area of the industry, labels are about as diverse and complicated (in terms of messaging) as they can get. The sheer number of items on shelves means that many people are guided (sometimes solely) by the visual marketing. Nutraceutical labels must negotiate a fine line between grabbing the attention of the buying public, and communicating dosage directions, legal guidelines, contraindications and side effects. Consumers in trusting their health to the information provided on these labels will (in return) be loyal to products and brands they deem as trustworthy. An effective label will tell the brand’s story whilst utilising appropriate design techniques to ensure the product is also taken seriously.

A fresh and colourful digital alternative

Digital printing nutraceutical labels on Next Labels’ HP Indigo 6900 press produces high quality, clean and bright results that epitomise the ‘health’ benefits of the merchandise contained within. We understand that rich colour and symbolism are extremely important, with specific hues and pictograms reflecting the target demographic and the suitability of the product. Shorter variable data print runs make printing different varieties (flavours, colours and strengths) and text updates to information on existing labels cost-effective and easy. Your product’s label may be the only contact you have with your customer. In this highly current growth industry, can you afford not to take some healthy advice?

To find out more check out our Personal Care page by clicking here or feel free drop us an email at hello@nextlabels.com.au or give us a call on (02) 8622 5500.