Oh its Game On - Incorporate Gamification in your Label Designs

Getting game enough to find the fun in label design!

Bam! If you’re searching for inspiration for some creative label ideas, you don’t need to look any further than to the concept of gamification. In case you didn’t know, gamification (in its present form) has only been in the public psyche for around five years. In simple terms, it refers to the process of taking design elements and principles from games and gaming and applying these to non-game applications or contexts. Gamification can be used as a powerful marketing tool.

When you think about it, traditional labels and packaging are all about the company responsible for the product and the product itself. The information provided is conventional and linear. Not that this is necessarily a bad thing, but by adding some fun and games to the labelling, the product’s value is increased, making it and the buying experience also about the customer.

Gaining the advantage – not just a trivial pursuit

Gamification encourages interaction and participation by building community. These creative label ideas also inspire curiosity and competitiveness, ultimately allowing the customer to spend more time with the product thereby cementing a lasting relationship.

When used effectively (think a campaign like McDonald’s Monopoly packaging, where labels are removed to reveal various prizes) gamification retains customers by generating loyalty. A joyously competitive ‘Where’s Wally’ style promotion (where buyers need to find a hidden element concealed within the labelling) drives engagement, often bringing in new clientele and gaining an effective edge in an otherwise ‘vanilla’ marketplace.

McDonalds have used Gamification successfully. You can add them to your product label too.

Game, set match - creating labels that talk ‘themselves’ up

Next Labels can turn all of your creative label ideas into actuality - from a deceptively simple ‘spot the difference’ concept made possible through HP Collage to more complex augmented reality technologies, where (through the use of an app) the labels themselves can come to life and speak directly to your customer! Gamification utilised intelligently in label design really can change attitudes and behaviours and promote brand awareness through interactive experiences.

Spark your interest? To find out more, drop us an email at hello@nextlabels.com.au, give us a call on (02) 8622 5500 or visit our home page by clicking here.