Unique Label Design for Unique Customers
Limitless label design gets personal.
Making your product pop whilst captivating your customer with a memorably personal buying experience is within the grasp of all businesses, large and small. Amazingly, through harnessing new print technologies, it has never been easier and more affordable to create mind-blowing label printing customisation right here in Sydney, using just a single file.
We have all received personalised prints in the mail, utilising Variable Data Printing (VDP), however, Next Labels takes traditional customisation to the next-level by employing a single base (seed) file to create hundreds, thousands and even millions of unique graphics.
Ferrero Group created 7 million unique labels using seed file technology.
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HP Mosaic technology was most famously used by Diet Coke, Israel for their ‘Extraordinary’ campaign. The Mosaic tool took an original design and by scaling, transposing, cropping and colour shuffling, produced 2 Million unique Diet Coke bottle labels. Coca-Cola credited a double-digit increase in sales with this campaign, where consumers not only scrambled to collect the bespoke bottles, but also (via Coca-Cola’s website) were encouraged to create their own personalised merchandise to match.
Despite this, hyper-variability in label printing is not just in the hands of global big business. Smaller Sydney based companies can utilise their existing campaign designs (the more complex and intriguing the pattern, the better) to create sophisticated custom labels often in smaller print-runs.
Infinite outputs, no worries.
Specifically optimised for Next Label’s new HP Indigo 6900, HP Mosaic is an affordable variable data tool, that by applying different design parameters, eliminates the need for multiple designers and countless artwork approvals. The software simply manages everything automatically! In this current age of instant gratification and highly original communication, it is increasingly obvious that effective product messaging must speak directly to your customer.
Sydney label printing just got a lot more personal.
To find out more about HP Mosaic and other label design applications, drop us an email on hello@nextlabels.com.au, give us a call on (02) 8622 5500 or visit our home page by clicking here