Label Printing that Delivers Shelf Appeal
Shelf Appeal (…um, that’s sex appeal for labels!)
Just like so many things in life, first appearances and immediate attraction really do matter. On the supermarket shelf, your packaging should not only reflect high quality label printing, but must speak directly to your customer. The label alone can entice, repel or perhaps even more disturbingly, generate no interest at all! When little or no information is known about the contents inside, it is the label that represents the first key step in convincing punters to buy your product.
Get those labels working for you
Just imagine how incredibly bland store shelves would look without product packaging and high-impact labels. The labelling, point blank, needs to reflect the quality of the product contained within. With approximately 70% of purchase decisions made at POS, labels are powerful marketing tools simply sitting on the shelf. By directing the logo, layout and colours towards your target market, it is possible to deliver a clear and consistent message that commits your product directly to the long-term memory of your customer.
If you take the time to research and understand your demographic, you can produce unique designs, creating top-of-mind awareness whilst ensuring that your product is always easily identifiable by its high-quality label printing.
Creating brand-identity is easy with Collage
Utilising a variable design plug-in like HP Collage (in conjunction with our state-of-the-art Indigo 6900 press) Next Labels has the capability to create movement and impact across your on-shelf product packaging. Collage uses specific elements, (images, logos and text) applies a pre-determined set of rules and generates random variations of a centrally designed theme maintaining brand identity. It is this type of customisation, alongside high-quality label printing, that combine to produce fantastic visual appeal in-store or online.
Drop us an email at hello@nextlabels.com.au, give us a call on (02) 8622 5500 or click here to find out more.